{"title":"Piur London - Hydraluxe HYDRATION","description":"\u003cp\u003e\u003cspan\u003eHydraluxe hydration protocol combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"piur-london-hydraluxe-shampoo-1000ml","title":"Piur London - Hydraluxe Shampoo (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAcacia Senegal (Gum Arabic) Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003efilm-forming biopolymer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium PCA\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs Step 1 of the full Hydraluxe protocol, immediately after Prime D-Tox and before Moisture Infusion (Step 2), on hair that reads dry, porous or dull and needs hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to wet hair and scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage gently for 3 to 5 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 2, Moisture Infusion.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not treat as a general clarifying shampoo outside the routine: its role is preparing the fibre for the hydration steps that follow.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770339993,"sku":null,"price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1790863613"},{"product_id":"piur-london-hydraluxe-moisture-infusion-1000ml","title":"Piur London - Hydraluxe Moisture Infusion (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBehentrimonium Methosulfate and Dicetyldimonium Chloride\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ecationic conditioning matrix\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Oil\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ePersea Gratissima (Avocado) Oil, Elaeis Guineensis (Palm) Oil, lipid-rich base\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTocopheryl Acetate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eVitamin E\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs Step 2 of the full Hydraluxe protocol, immediately after Hydraluxe Shampoo and before the Balm (Step 3), on lengths and ends that feel dry, coated or unable to hold moisture between visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp lengths and ends, off the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 10 to 15 minutes. A gentle heat source may be used if the protocol calls for it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 3, Hydraluxe Balm.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply to lengths and ends only, off the scalp.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not use in place of Prime D-Tox when the hair carries heavy mineral build-up: that imbalance needs Step 0 first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--spec\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770405529,"sku":null,"price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1790863614"},{"product_id":"piur-london-prime-d-tox-500ml","title":"Piur London - Hydraluxe Prime D-Tox (500ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFucus Vesiculosus (Bladderwrack) Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eZingiber Officinale (Ginger) Root Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Gluconate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003echelating agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 5 to 10 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eRinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770438297,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1790863615"},{"product_id":"piur-london-hydraluxe-balm-300g","title":"Piur London - Hydraluxe Balm (300g)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Balm is Step 3, the Sealing Phase, of the Hydraluxe hydration protocol. Its GlossFrame Shield System is a lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity, leaving hair sleek, soft and luminous.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eEthylhexyl Methoxycinnamate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eUV filter\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSimmondsia Chinensis (Jojoba) Seed Oil\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ePrunus Amygdalus Dulcis (Sweet Almond) Oil, Helianthus Annuus (Sunflower) Seed Oil, lipid film\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Rice Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the final step of the full Hydraluxe protocol, after the joint rinse of Steps 0 to 2, or on its own as a leave-in for lengths and ends that need frizz control, shine and heat or UV protection before styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp or dry hair, concentrating on lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eFinish as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to the scalp; lengths and ends only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply a light amount: this step is never rinsed out, and a heavy hand is what turns the hydration underneath it into weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770569369,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-BALM-300G.webp?v=1790863619"},{"product_id":"piur-london-hydraluxe-shampoo-home-care-250ml","title":"Piur London - Hydraluxe Shampoo Home Care (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Shampoo Home Care is a gentle cleanser infused with Amazonian tucuma oil. It runs on the TucumaVault technology, the same technology carried across the whole Hydraluxe Home Care range, and it helps to deliver continuous hydration without weight while protecting the hair's internal structure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Fruit Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii and Eucheuma Spinosum Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLonicera (Honeysuckle) Flower Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of every wash, for anyone maintaining a Hydraluxe routine at home between salon visits, or for dry, frizz-prone hair in general.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWet the hair and apply to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770602137,"sku":null,"price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-SHAMPOO-250ML.webp?v=1790863620"},{"product_id":"piur-london-hydraluxe-conditioner-home-care-250ml","title":"Piur London - Hydraluxe Conditioner Home Care (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Conditioner Home Care is a daily sealing treatment infused with Amazonian tucuma oil. It runs on the TucumaVault technology and helps to create a barrier against frizz while maintaining the hair's natural movement and flexibility.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Fruit Juice and Coconut Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eButyrospermum Parkii (Shea Butter)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMarine algae extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLonicera (Honeysuckle) Flower Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the daily sealing step after the shampoo, at every wash, for anyone maintaining a Hydraluxe routine at home between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to damp lengths and ends after shampooing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770667673,"sku":null,"price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-COND-250ML.webp?v=1790863622"},{"product_id":"piur-london-hydraluxe-mask-home-care-200g","title":"Piur London - Hydraluxe Mask Home Care (200g)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Mask Home Care is an intensive weekly treatment infused with Amazonian tucuma oil. It runs on the TucumaVault technology, under the Moisture Equilibrium banner, and helps to restore deep moisture and long-lasting shine while supporting the hair's structure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Fruit Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eButyrospermum Parkii (Shea Butter)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMarine algae extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLonicera (Honeysuckle) Flower Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, on clean, damp hair, for anyone maintaining a Hydraluxe routine at home who needs more than the daily shampoo and conditioner give it.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to clean, damp lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 10 to 15 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770765977,"sku":null,"price":39.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-MASK-200G.webp?v=1790863626"},{"product_id":"piur-london-ampola-powerdose-hydraluxe-15ml","title":"Piur London - Ampola PowerDose Hydraluxe (15ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThe Ampola PowerDose Hydraluxe is a single-dose treatment from the Hydraluxe Home Care range. Its own label reads \"Hydration in its purest form\", with a side band naming it \"Moisture PowerDose\".\u003c\/p\u003e\u003ch3\u003eKey actives\u003c\/h3\u003e\u003cp\u003eThe front label confirms the product name, the claim and the Moisture PowerDose name, but no ingredients panel is visible in the product photography reviewed for this file, and no back label or commercial sell sheet entry was found for this SKU. This file does not list specific actives for the ampoule; see divergencias for what is and is not confirmed.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, on a wash day, for anyone following the Hydraluxe Home Care routine at home.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWash with Hydraluxe Shampoo Home Care and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply the full ampoule to clean, damp lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 3 minutes and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not follow with conditioner or mask: the ampoule stands in for both on the day it is used.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not use more than one ampoule per wash.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to dry or unwashed hair.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not follow it with conditioner or mask on the day it is used.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770798745,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-AMPOLA-15ML.webp?v=1790863626"},{"product_id":"piur-london-silk-halo-oil-serum-60ml","title":"Piur London - Silk Halo Oil\u0026Serum (60ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eSilk Halo is a finishing oil built on the Weightless Luminescence technology. Its ultra-light blend of Brazilian Coconut, Jojoba and Abyssinian oils delivers multidimensional shine and deep softness without weighing the hair down. It is a complement that closes out any home hair routine, not a product exclusive to the Sensorial Repair line.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCoconut Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eJojoba Seed Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTocopheryl Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThe formula carries Ethylhexyl Methoxycinnamate, a UV filter listed in the ingredients. The label makes no UV protection claim.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the final step of any home hair routine, on dry hair, whenever the finish needs a lift, whether that follows any Piur London home care line or simply as a daily oil.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply 1 to 2 pumps to the hand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWarm between the hands.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eGlide from the lengths to the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eUse daily or as needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598775779481,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-FIN-HC-SILKHALO-60ML.webp?v=1790863791"},{"product_id":"piur-london-4d-defence-leave-in-250ml","title":"Piur London - 4D Defence Leave-in (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003e4D Defence is a lightweight leave-in spray infused with Mediterranean Carob and Golden Linseed, built on the Omni Shield Complex technology. It is designed to protect against heat, humidity, friction and environmental aggressors while keeping the hair light, and the label states it is suitable for all hair types. It is a complement to any home hair routine, not a product exclusive to the Sensorial Repair line.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePolysilicone-29\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLinseed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Quinoa\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCarob Seed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThe formula also carries a soy protein.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eDaily, on damp hair after washing, whatever Piur London home care line was just used, and especially after a professional smoothing, straightening or reconstruction service: the label states it helps preserve salon results.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eSpray 2 to 3 times on damp hair, from the lengths to the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eComb through.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eBlow-dry or air-dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eUse daily after washing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598781841561,"sku":null,"price":46.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-FIN-HC-4DEFENCE-250ML.webp?v=1790864016"},{"product_id":"piur-london-stabilizer-500ml","title":"Piur London - Stabilizer (500ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eStabilizer is a standalone technical safety product in the Sensorial Repair line, not a step of a fixed protocol: it stabilises and protects the hair fibre during alkaline chemical processes. It runs on the 5-Moment Protection System, built around three named technologies on the label: Seaplex® for botanical peptide molecular repair, Filcortex® to reinforce the internal structure, and Osmotic Shield® to protect the fibre during chemical stress.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSeaplex®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ebotanical peptide molecular repair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFilcortex®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ereinforces internal structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eOsmotic Shield®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eprotects during chemical stress\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eGlycerin and Trehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectants\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Rice Bran Protein and Hydrolyzed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eBefore, during and after bleaching, colouring or straightening services, on any section going through alkaline chemistry.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eSpray 2 to 3 times through mid-lengths and ends, section by section.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eGently massage to distribute.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only: this product does not go home with the client.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply to mid-lengths and ends only; keep it off the scalp.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes and skin; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eEnsure adequate ventilation when using it.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598790426777,"sku":null,"price":85.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-STABILIZER-500ML.webp?v=1790864383"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/collections\/Hydraluxe.png?v=1790947305","url":"https:\/\/anydaydirect.com\/collections\/piur-london-hydraluxe.oembed","provider":"anydaydirect","version":"1.0","type":"link"}