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This innovative 250ml treatment is packed with essential hydration and conditioning properties that work instantly to transform your hair into silky, smooth perfection. 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Give your hair the deep hydration and nourishment it craves, right when it needs it the most.\u003c\/p\u003e\u003ch3\u003eWhat Makes It Stand Out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e: This rich and creamy mask thoroughly hydrates dry, parched hair, transforming it into soft, manageable, and healthy-looking locks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamage Repair\u003c\/strong\u003e: Specially formulated to repair and restore fragile or brittle hair fibers, promoting increased strength and elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild-Up Removal\u003c\/strong\u003e: Efficiently clears away excess oils and debris, prepping your hair for a full cleanse and enhancing the effectiveness of subsequent treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control \u0026amp; Split End Repair\u003c\/strong\u003e: Say goodbye to frizz and flyaways. This mask smooths, tames, and mends split ends, providing a polished, sleek finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Formula\u003c\/strong\u003e: Completely vegan and gentle, this formula is suitable for all hair types, including color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Wash\u003c\/strong\u003e: Start with a clarifying shampoo to strip away any build-up of products or styling residues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel dry your hair to remove excess water. Generously apply the mask from mid-lengths to ends, working up towards the roots while avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaiting Period\u003c\/strong\u003e: Allow the mask to sit for 10-15 minutes to ensure deep penetration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003e: Rinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Care\u003c\/strong\u003e: For optimal results, follow this treatment with PIUR Mask Therapy Step 1 and Step 2 (sold separately) for a comprehensive hair care regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry, Damaged Hair\u003c\/strong\u003e: Ideal for those battling dryness, breakage, or dullness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Hair Types\u003c\/strong\u003e: Suitable for a broad range of hair types, including color-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusy Professionals\u003c\/strong\u003e: Perfect for individuals seeking salon-quality results without spending hours at a salon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Stylers\u003c\/strong\u003e: An excellent choice for those frequently using heat styling tools or chemical treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIndulge your hair with the ultimate care and transformation it deserves. With PIUR Mask Therapy Step 3, you can achieve beautiful, healthy, and vibrant hair effortlessly. Don't wait, experience the remarkable revival of your hair and bring out its natural glory. Order your PIUR Mask Therapy Step 3 today and embrace the difference of deeply hydrated, radiant hair!\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":43261471686809,"sku":"PIUR0005","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/products\/IMG_4792edit_0d411ca1-29ae-4859-ba08-2178662dfc00.jpg?v=1689793777"},{"product_id":"piur-reactive-pro-smooth-system-kit-100ml-1","title":"PIUR - Reactive Pro Sulphate-Free Collagen Hair Shampoo \u0026 Therapy Kit 100ml","description":"\u003cp\u003eAre you tired of battling frizzy, dull, and lifeless hair every day? Elevate your hair care routine and experience a true transformation with the PIUR Reactive Pro Sulphate-Free Smooth Therapy, Collagen Hair Shampoo, and Therapy Kit. This 100ml kit is formulated to rejuvenate your hair, providing strength, shine, and manageability while eliminating frizz. Say hello to beautiful, smooth, and healthy hair with minimal effort.\u003c\/p\u003e\u003ch3\u003eFeatures and Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio Tanino\u003c\/strong\u003e: This ingredient combines nature and technology to create a binding protein that ensures a natural and safe hair treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin\u003c\/strong\u003e: Adds a protective layer to reduce frizz, boost shine, and strengthen your hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acids\u003c\/strong\u003e: Essential for repairing damage, adding moisture, and providing strength and shine to your locks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProliss 100\u003c\/strong\u003e: A unique blend designed for smoother, more manageable hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlantCol\u003c\/strong\u003e: Forms a highly hydrating protective film, reducing frizz and enhancing manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTamariliz\u003c\/strong\u003e: Packed with antioxidants to make hair smoother, more disciplined, and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio Elixir\u003c\/strong\u003e: Offers deep hydration and advanced nutrition, effectively controlling frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e: Quickly absorbs into your hair, taming frizz and healing breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLipex Shea Q50\u003c\/strong\u003e: Derived from shea butter, this deeply moisturizes hair, creating a natural shine and combating static.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftCAT SX 1300X\u003c\/strong\u003e: Conditions and detangles, repairing chemically damaged hair and reducing unwanted volume and frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eUsage Tips\u003c\/h3\u003e\u003cp\u003eGet the best results from your PIUR Reactive Pro Smooth Therapy and Collagen Hair Shampoo Therapy Kit by following these steps:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrep and Cleanse\u003c\/strong\u003e: Wash your hair twice with the Reactive Pro Shampoo to ensure deep cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying and Application\u003c\/strong\u003e: Dry your hair 50% using a hairdryer. Then apply the treatment evenly throughout the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRest and Rinse\u003c\/strong\u003e: Allow the treatment to sit for 20-40 minutes, then rinse 70% of it out with lukewarm water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry and Style\u003c\/strong\u003e: Blow-dry your hair fully using a rounded or paddle brush. Use a flat iron on each section up to 10 times for a silky smooth finish.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\u003cp\u003eThis versatile kit is perfect for anyone looking to improve the health and appearance of their hair, especially in the following scenarios:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizzy Hair\u003c\/strong\u003e: Smooths and reduces unwanted volume and flyaways.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamaged Hair\u003c\/strong\u003e: Repairs and strengthens hair fibers, restoring vitality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColored or Chemically Treated Hair\u003c\/strong\u003e: Replenishes lost nutrients and adds essential moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTransform your routine with a professional-grade treatment kit designed for impressive results at home. Enjoy stronger, shinier, and healthier hair with the PIUR Reactive Pro Sulphate-Free Smooth Therapy, Collagen Hair Shampoo, and Therapy Kit 100ml. Embrace the change today, your hair will thank you!\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":43261481615513,"sku":"PIUR1012","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/products\/PHOTO-2021-04-14-04-34-10-1_c12665d4-55e3-4052-aec0-92cf446e4ff9.jpg?v=1689793788"},{"product_id":"piur-reactive-pro-smooth-system-kit-1l-1","title":"PIUR - Reactive Pro Sulfate-Free Smooth Therapy Kit with Collagen 1L","description":"\u003cp\u003eElevate your hair care game with an exclusive treatment that revitalizes, strengthens, and leaves your hair smoother than ever. The PIUR Reactive Pro Sulphate Free Smooth Therapy Kit, enriched with collagen, is designed to deeply cleanse, rejuvenate, and transform your hair. Imagine stepping out with hair that not only looks healthier but feels incredibly silky and frizz-free, all from the comfort of your home.\u003c\/p\u003e\u003ch3\u003eWhat Sets It Apart\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Gentle cleansing without the harsh chemicals that can strip your scalp and hair of natural oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen-Enriched:\u003c\/strong\u003e Fortifies your hair, enhancing strength and elasticity from the inside out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing Action:\u003c\/strong\u003e Penetrates thoroughly to remove stubborn residues and impurities, ensuring each strand is perfectly clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Reduction:\u003c\/strong\u003e Smooths frizz and split ends, leaving your hair more manageable and sleek.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Hydration:\u003c\/strong\u003e Provides long-lasting moisture without the greasy feel, resulting in lustrous, soft hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGetting the Most from Your Kit\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1 b Deep Cleansing Shampoo:\u003c\/strong\u003e Apply a generous amount to wet hair. Massage it into your scalp and hair, then rinse thoroughly to ensure all impurities are washed away.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 2 b Smooth Therapy Treatment:\u003c\/strong\u003e After cleaning your hair, apply the treatment from roots to tips. Leave it for the recommended time to let the magic happen before rinsing it out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Therapy Mask:\u003c\/strong\u003e For an extra hydration boost, use this mask once a week. Apply after shampooing, leave it on for a few minutes, then rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Benefits the Most\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Hair Care Enthusiasts:\u003c\/strong\u003e Perfect for maintaining shiny, healthy hair every day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Color Treatment Users:\u003c\/strong\u003e Ideal for those with colored or chemically treated hair that requires extra care and hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Fighters:\u003c\/strong\u003e Great for anyone struggling with frizzy or unruly hair, providing long-lasting smoothness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamage Control Seekers:\u003c\/strong\u003e Highly recommended for hair that's been damaged by styling tools, environmental stressors, or chemical treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality at Home:\u003c\/strong\u003e A match made in heaven for anyone wishing to replicate salon-quality results without leaving their home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Perfect Choice for Your Hair\u003c\/h3\u003e\u003cp\u003eGive your hair the professional care it deserves with the PIUR Reactive Pro Smooth Therapy Kit. This unique treatment doesn't just make your hair look good; it revitalizes it from the inside out with a blend of cutting-edge ingredients and advanced technologies. Enjoy the difference of truly healthy, smooth, and frizz-free hair today! Don't wait, experience the transformation and fall in love with your hair all over again.\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":43261481910425,"sku":"PIUR1013","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/products\/IMG_5063edit.jpg?v=1689793795"},{"product_id":"piur-start-pack-smooth-therapy-kit-100ml","title":"Piur - Reactive Pro Start Pack Smooth Therapy Kit 100ml","description":"\u003cp\u003eUse the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer.\u003c\/p\u003e\u003cp\u003eTreatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends.\u003c\/p\u003e\u003cp\u003eMask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":45541192335513,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/StartPACKSmoothTherapy.jpg?v=1751987999"},{"product_id":"piur-london-silk-halo-oil-serum-60ml","title":"Piur London - Silk Halo Oil\u0026Serum (60ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eSilk Halo is a finishing oil built on the Weightless Luminescence technology. Its ultra-light blend of Brazilian Coconut, Jojoba and Abyssinian oils delivers multidimensional shine and deep softness without weighing the hair down. It is a complement that closes out any home hair routine, not a product exclusive to the Sensorial Repair line.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCoconut Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eJojoba Seed Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTocopheryl Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThe formula carries Ethylhexyl Methoxycinnamate, a UV filter listed in the ingredients. The label makes no UV protection claim.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the final step of any home hair routine, on dry hair, whenever the finish needs a lift, whether that follows any Piur London home care line or simply as a daily oil.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply 1 to 2 pumps to the hand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWarm between the hands.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eGlide from the lengths to the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eUse daily or as needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598775779481,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-FIN-HC-SILKHALO-60ML.webp?v=1790863791"},{"product_id":"piur-london-4d-defence-leave-in-250ml","title":"Piur London - 4D Defence Leave-in (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003e4D Defence is a lightweight leave-in spray infused with Mediterranean Carob and Golden Linseed, built on the Omni Shield Complex technology. It is designed to protect against heat, humidity, friction and environmental aggressors while keeping the hair light, and the label states it is suitable for all hair types. It is a complement to any home hair routine, not a product exclusive to the Sensorial Repair line.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePolysilicone-29\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLinseed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Quinoa\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCarob Seed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThe formula also carries a soy protein.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eDaily, on damp hair after washing, whatever Piur London home care line was just used, and especially after a professional smoothing, straightening or reconstruction service: the label states it helps preserve salon results.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eSpray 2 to 3 times on damp hair, from the lengths to the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eComb through.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eBlow-dry or air-dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eUse daily after washing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598781841561,"sku":null,"price":46.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-FIN-HC-4DEFENCE-250ML.webp?v=1790864016"},{"product_id":"piur-london-stabilizer-500ml","title":"Piur London - Stabilizer (500ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eStabilizer is a standalone technical safety product in the Sensorial Repair line, not a step of a fixed protocol: it stabilises and protects the hair fibre during alkaline chemical processes. It runs on the 5-Moment Protection System, built around three named technologies on the label: Seaplex® for botanical peptide molecular repair, Filcortex® to reinforce the internal structure, and Osmotic Shield® to protect the fibre during chemical stress.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSeaplex®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ebotanical peptide molecular repair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFilcortex®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ereinforces internal structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eOsmotic Shield®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eprotects during chemical stress\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eGlycerin and Trehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectants\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Rice Bran Protein and Hydrolyzed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eBefore, during and after bleaching, colouring or straightening services, on any section going through alkaline chemistry.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eSpray 2 to 3 times through mid-lengths and ends, section by section.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eGently massage to distribute.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only: this product does not go home with the client.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply to mid-lengths and ends only; keep it off the scalp.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes and skin; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eEnsure adequate ventilation when using it.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598790426777,"sku":null,"price":85.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-STABILIZER-500ML.webp?v=1790864383"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/collections\/Reactive_Pro.png?v=1790947631","url":"https:\/\/anydaydirect.com\/collections\/piur-london-reactive-pro.oembed","provider":"anydaydirect","version":"1.0","type":"link"}