{"title":"Piur","description":"\u003cp\u003ePiur Professional offers a luxurious range of innovative hair care solutions, designed for both salons and at-home use. Our unique product lines, \u003cstrong\u003eReactivePro\u003c\/strong\u003e and \u003cstrong\u003eRebonding\u003c\/strong\u003e, encompass a comprehensive selection including shampoos, conditioners, deep treatment masks, keratin treatments, and Keraplex solutions.\u003c\/p\u003e\n\u003cp\u003eCrafted by a dedicated team of hairdressing professionals, our formulas utilize the latest advancements in hair care technology, ensuring effective and efficient treatments for all hair types. Piur Professional's mission is to address a wide variety of hair concerns, from frizz and damage to maintaining vibrancy and health, making it an essential choice for discerning clients and professionals alike.\u003c\/p\u003e\n\u003cp\u003eWith a commitment to quality and purity, Piur combines high-performance ingredients that nourish and transform hair. Experience the difference with Piur Professional—a brand synonymous with beauty, efficacy, and the ultimate in hair care luxury.\u003c\/p\u003e\n\u003ch2 class=\"brand-story__heading\"\u003eThe story behind Piur\u003c\/h2\u003e\n\u003cul class=\"brand-story__meta-list\"\u003e\n\u003cli\u003eFounded\u003cstrong\u003e2015\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin\u003cstrong\u003eSao Paulo, Brazil\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFounder\u003cstrong\u003ePiur Professional\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"brand-story__body\"\u003e\n\u003cp\u003ePiur was built around a single technical idea: smoothing that works on the hair fibre's structural level without the formaldehyde compromise. The lab focused on amino acids, plant keratin and bond-sealing technology - and the result is a salon system that delivers genuinely smooth hair under UK and EU cosmetics regulations.\u003c\/p\u003e\n\u003cp\u003eAt anydaydirect we carry the authentic UK-imported Piur range - the technical choice for stylists who specify smoothing systems for clients who want sleek, glossy results without the chemistry headaches.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"piur-reactivepro-conditioner-250ml-1","title":"PIUR - Reactive Pro Sulphate-Free Anti Frizz Collagen Conditioner 250ml","description":"\u003cp\u003eLooking for a game-changing addition to your hair care routine? Meet your new best friendban advanced collagen-infused conditioner that doesn't just tame frizz but transforms your mane into a cascade of smooth, shiny brilliance. 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Say goodbye to frizz and split ends while welcoming an effortlessly glamorous look every day.\u003c\/p\u003e\u003ch3\u003eOutstanding Perks and Performance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Conditioning\u003c\/strong\u003e: Experience instant softness and hydration after just one use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Sealing\u003c\/strong\u003e: Protects cuticles from external oils and chemicals, ensuring your follicles are well-guarded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Frizz Formula\u003c\/strong\u003e: Specially designed to combat frizz, leaving your hair smooth and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSplit End Repair\u003c\/strong\u003e: Helps in mending split ends for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Recovery\u003c\/strong\u003e: Perfect for intensive recovery, ensuring your hair regains its natural luster and feel.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShampoo First\u003c\/strong\u003e: Cleanse your hair thoroughly with a sulfate-free shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Generously\u003c\/strong\u003e: Massage the PIUR Professional ReactivePro Anti Frizz Mask evenly through damp hair, focusing on the mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWait Patiently\u003c\/strong\u003e: Allow the mask to sit for 5-10 minutes to let its nourishing formulas work their magic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly\u003c\/strong\u003e: Rinse well with lukewarm water until the product is fully washed out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle as Usual\u003c\/strong\u003e: Style your hair as you like, and notice the enhanced smoothness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect for Various Needs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Users\u003c\/strong\u003e: Great for those seeking everyday hydration and instant conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial Occasions\u003c\/strong\u003e: Ideal for prepping your hair for a big event or a night out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfter Chemical Treatments\u003c\/strong\u003e: Perfect for use after coloring or straightening treatments to restore and protect hair integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Hair Types\u003c\/strong\u003e: Suitable for all hair types but works exceptionally well for those battling frizz and split ends.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTransform your hair care routine with the PIUR Professional ReactivePro Anti Frizz Mask and experience the difference for yourself. Purchase today and step into a world where your hair is always red-carpet ready, without the frizz and fuss. Trust us, this will be your next hair care must-have!\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":43261461561497,"sku":"PIUR-RPR-HC-MASK-200G","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/products\/IMG_9120-copiar.png?v=1689793770"},{"product_id":"piur-reactive-pro-smooth-therapy-treatment-100-ml-1","title":"PIUR - Reactive Pro Sulphate Free Collagen Hair Treatment, Smooth Therapy 100mL","description":"\u003cp\u003eTransform your hair from frizzy and unmanageable to sleek and shiny with PIUR Reactive Pro Sulphate Free Smooth Therapy Collagen Hair Treatment. This revolutionary treatment is specially designed to smoothen, realign, and deeply nourish your hair fibers from roots to tips. 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The PIUR Rebonding Keraplex Kit is designed for those who crave a polished, professional look on a daily basis. 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Imagine stepping out with hair that not only looks healthier but feels incredibly silky and frizz-free, all from the comfort of your home.\u003c\/p\u003e\u003ch3\u003eWhat Sets It Apart\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Gentle cleansing without the harsh chemicals that can strip your scalp and hair of natural oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen-Enriched:\u003c\/strong\u003e Fortifies your hair, enhancing strength and elasticity from the inside out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing Action:\u003c\/strong\u003e Penetrates thoroughly to remove stubborn residues and impurities, ensuring each strand is perfectly clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Reduction:\u003c\/strong\u003e Smooths frizz and split ends, leaving your hair more manageable and sleek.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Hydration:\u003c\/strong\u003e Provides long-lasting moisture without the greasy feel, resulting in lustrous, soft hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGetting the Most from Your Kit\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1 b Deep Cleansing Shampoo:\u003c\/strong\u003e Apply a generous amount to wet hair. Massage it into your scalp and hair, then rinse thoroughly to ensure all impurities are washed away.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 2 b Smooth Therapy Treatment:\u003c\/strong\u003e After cleaning your hair, apply the treatment from roots to tips. Leave it for the recommended time to let the magic happen before rinsing it out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Therapy Mask:\u003c\/strong\u003e For an extra hydration boost, use this mask once a week. Apply after shampooing, leave it on for a few minutes, then rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Benefits the Most\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Hair Care Enthusiasts:\u003c\/strong\u003e Perfect for maintaining shiny, healthy hair every day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Color Treatment Users:\u003c\/strong\u003e Ideal for those with colored or chemically treated hair that requires extra care and hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Fighters:\u003c\/strong\u003e Great for anyone struggling with frizzy or unruly hair, providing long-lasting smoothness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamage Control Seekers:\u003c\/strong\u003e Highly recommended for hair that's been damaged by styling tools, environmental stressors, or chemical treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality at Home:\u003c\/strong\u003e A match made in heaven for anyone wishing to replicate salon-quality results without leaving their home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Perfect Choice for Your Hair\u003c\/h3\u003e\u003cp\u003eGive your hair the professional care it deserves with the PIUR Reactive Pro Smooth Therapy Kit. This unique treatment doesn't just make your hair look good; it revitalizes it from the inside out with a blend of cutting-edge ingredients and advanced technologies. Enjoy the difference of truly healthy, smooth, and frizz-free hair today! Don't wait, experience the transformation and fall in love with your hair all over again.\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":43261481910425,"sku":"PIUR1013","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/products\/IMG_5063edit.jpg?v=1689793795"},{"product_id":"piur-start-pack-smooth-therapy-kit-100ml","title":"Piur - Reactive Pro Start Pack Smooth Therapy Kit 100ml","description":"\u003cp\u003eUse the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer.\u003c\/p\u003e\u003cp\u003eTreatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends.\u003c\/p\u003e\u003cp\u003eMask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":45541192335513,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/StartPACKSmoothTherapy.jpg?v=1751987999"},{"product_id":"piur-start-pack-keraplex-kit-100ml","title":"Piur - Rebondin Start Pack Keraplex Kit 100ml","description":"\u003cp\u003eRebonding Keraplex treatment conditions your hair, reducing frizz and therefore straightening. Realigns hair fibres, infiltrating the cuticles to bing full hydration and moister to the follicles. Makes for a healthier, shinier and smother looking finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShampoo\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePromotes the deep removal of residue, preparing the hair for the full action of the volume reducer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTreatment\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eConditioning treatment with high alignment and volume reduction capacity, resulting in hair that is easy to control, soft, and shiny.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMask\u003c\/strong\u003eMask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.\u003c\/p\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":45541207244953,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/StartPACKKeraplex.jpg?v=1751988198"},{"product_id":"piur-london-s-p-r-full-protocol-4-step-kit","title":"Piur London - S.P.R. Full Protocol (4-Step Kit)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eS.P.R. Full Protocol bundles the four steps of the S.P.R. (Sensorial Porosity Reconstruction) service into a single kit: S.P.R. Shampoo (Step 0), Protein Infusion (Step 1), Seal \u0026amp; Protect (Step 2) and Acidic Closure (Step 3). Together they clean, infuse botanical peptides into the cortex, lock the peptides in place and close the cuticle at pH 3.5, in one appointment of roughly 30 minutes' chair time.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eStep 0: apply S.P.R. Shampoo to wet hair and scalp, massage 2 to 3 minutes, rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eStep 1: apply Protein Infusion to mid-lengths and ends, leave 10 minutes (heat optional), do not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eStep 2: apply Seal \u0026amp; Protect over Step 1, leave 10 minutes (heat optional), rinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eStep 3: apply Acidic Closure to mid-lengths and ends, leave 5 minutes, rinse thoroughly and finish as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only, for all four products.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not skip a step or run them out of order: Step 1 is designed to be sealed by Step 2, not rinsed out on its own.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not rinse between Steps 1 and 2: they share a single joint rinse, after Step 2.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor continued results between salon visits, pair with the S.P.R. Home Care range (shampoo, conditioner, mask), sold separately.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eWhat is in the kit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eS.P.R. Shampoo, 1000ml, Step 0, Preparation Phase\u003c\/li\u003e\n\u003cli\u003eProtein Infusion, 1000ml, Step 1, Reconstruction Phase\u003c\/li\u003e\n\u003cli\u003eSeal \u0026amp; Protect, 1000ml, Step 2, Reconstruction Phase\u003c\/li\u003e\n\u003cli\u003eAcidic Closure, 1000ml, Step 3, Closure Phase, pH 3.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598769160345,"sku":"PIUR-KIT-SPR-FULL","price":333.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-KIT-SPR-FULL.webp?v=1790863594"},{"product_id":"piur-london-s-p-r-shampoo-1000ml","title":"Piur London - S.P.R. Shampoo (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eS.P.R. Shampoo is Step 0, the Preparation Phase, of the S.P.R. (Sensorial Porosity Reconstruction) protocol. Its Botanic Purifying Complex, built on plant-derived biopolymers, helps remove impurities and product build-up without stripping the fibre, preserving its integrity and preparing it to receive the botanical peptides in Step 1.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to wet hair and scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage gently for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed straight to Step 1, Protein Infusion.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not skip Step 0 before Step 1: the fibre needs to be clean and even for the peptides to land uniformly.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598769356953,"sku":"PIUR-SPR-PRO-SHAMPOO-1000ML","price":46.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-SHAMPOO-1000ML.webp?v=1790863594"},{"product_id":"piur-london-s-p-r-protein-infusion-1000ml","title":"Piur London - S.P.R. Protein Infusion (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eProtein Infusion is Step 1, the first Reconstruction Phase step, of the S.P.R. protocol. Its Marine Bio-Peptide System combines lightweight botanical peptides with marine minerals to help reinforce weakened areas inside the fibre, improving elasticity and resistance without weighing hair down.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to wet mid-lengths and ends. Do not apply to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave on for 10 minutes; a mild heat source may be used during the pause if the protocol calls for it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\n\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed straight to Step 2, Seal \u0026amp; Protect, applied over the top.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\" style=\"text-align: left;\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eStep 1, straight after S.P.R. Shampoo on towel-dried hair, before Seal \u0026amp; Protect (Step 2). Not designed to be used on its own.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolysed Keratin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolysed Rice Bran Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolysed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLaurdimonium Hydroxypropyl Hydrolyzed Keratin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFree amino acid complex: Glycine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eArginine, Aspartic Acid, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not rinse before Step 2: without Seal \u0026amp; Protect locking it in, the peptide layer rinses straight back out.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to the scalp.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eNot a stand-alone treatment: it is designed to work only as part of the full 4-step protocol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan class=\"wt-pl-explainer__active-text\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598769422489,"sku":"PIUR-SPR-PRO-PROTEIN-1000ML","price":138.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-PROTEIN-1000ML.webp?v=1790863595"},{"product_id":"piur-london-s-p-r-seal-protect-1000ml","title":"Piur London - S.P.R. Seal \u0026 Protect (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eSeal \u0026amp; Protect is Step 2, the second Reconstruction Phase step, of the S.P.R. protocol. Its Abyssinian Peptide Lock combines Abyssinian oil and lipids to smooth the cuticle, lock in the botanical peptides deposited in Step 1 and help preserve resistance, flexibility and softness.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly over Step 1, from mid-lengths to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage in and leave on for 10 minutes; heat is optional.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\n\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 3, Acidic Closure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eStep 2, applied over Step 1 (Protein Infusion), never in its place, before the joint rinse and Step 3, Acidic Closure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Rice Bran Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBis-Cetearyl Amodimethicone\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003econditioning\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eNever apply in place of Step 1: it locks the peptides in, it does not replace them.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not move on to Step 3 without rinsing this step out thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598769750169,"sku":"PIUR-SPR-PRO-SEAL-1000ML","price":138.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-SEAL-1000ML.webp?v=1790863600"},{"product_id":"piur-london-s-p-r-acidic-closure-1000ml","title":"Piur London - S.P.R. Acidic Closure (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eAcidic Closure is Step 3, the Closure Phase, of the S.P.R. protocol, and the final step of the four-step service. Its Fruit Acid Closure complex, at pH 3.5, the only pH declared on a Piur London label, uses natural fruit acids to help rebalance the fibre and seal the cuticle, preserving the results of the earlier steps and leaving hair aligned, light and luminous with a mirror-shine finish.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to wet mid-lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage in and leave on for 5 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\n\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly and finish as desired.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eStep 3, the last step of the S.P.R. protocol, straight after the Seal \u0026amp; Protect rinse.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eVinegar and Glycolic Acid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLactic Acid and Gluconic Acid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTamarindus Indica Fruit Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCitrus Limon (Lemon) Fruit Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePyrus Malus (Apple) Fruit Extract\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply over residue from the earlier steps: rinse Seal \u0026amp; Protect out completely first.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eNot designed as a stand-alone toner or finishing rinse outside the protocol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598769815705,"sku":"PIUR-SPR-PRO-CLOSURE-1000ML","price":59.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-CLOSURE-1000ML.webp?v=1790863600"},{"product_id":"piur-london-s-p-r-shampoo-home-care-250ml","title":"Piur London - S.P.R. Shampoo Home Care (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eS.P.R. Shampoo Home Care is a cleansing formula infused with Botanical Peptides. It runs on the AcerolaForce technology, the same technology carried across the whole S.P.R. Home Care range, designed to visibly transform damaged hair while protecting the hair's internal structure, working towards what the label calls Structural Longevity.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of every wash, for anyone maintaining a Sensorial Repair routine at home between salon visits.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWet the hair and apply to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\n\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMalpighia Glabra (Acerola) Fruit Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Soy Protein\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eHydrolyzed Rice Bran Protein, Hydrolyzed Corn Protein and Hydrolyzed Wheat Protein\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770012313,"sku":"PIUR-SPR-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-HC-SHAMPOO-250ML.webp?v=1790863602"},{"product_id":"piur-london-s-p-r-conditioner-home-care-250ml","title":"Piur London - S.P.R. Conditioner Home Care (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eS.P.R. Conditioner Home Care is an intensive conditioning treatment infused with Botanical Peptides. It runs on the same AcerolaForce technology as the rest of the S.P.R. Home Care range, designed to visibly transform damaged hair while protecting the hair's internal structure, working towards Structural Longevity.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMalpighia Glabra (Acerola) Fruit Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eA hydrolyzed protein blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMarine algae extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThese are carried on a cationic conditioning base.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eStraight after S.P.R. Shampoo Home Care, on every wash, as the daily sealing step of the routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to damp hair after shampooing, focusing on the lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770110617,"sku":"PIUR-SPR-HC-COND-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-HC-COND-250ML.webp?v=1790863607"},{"product_id":"piur-london-s-p-r-mask-home-care-200g","title":"Piur London - S.P.R. Mask Home Care (200g)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eS.P.R. Mask Home Care is an intensive repair treatment infused with Botanical Peptides. It carries the same AcerolaForce technology as the rest of the S.P.R. Home Care range, visibly transforming damaged hair while helping to rebuild the hair's internal structure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMalpighia Glabra (Acerola) Fruit Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eA hydrolyzed protein blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMarine algae\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, as the intensive step of the S.P.R. Home Care routine, before the conditioner, never instead of it on mask day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to damp hair, lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 10 to 15 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770176153,"sku":"PIUR-SPR-HC-MASK-200G","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-HC-MASK-200G.webp?v=1790863607"},{"product_id":"piur-london-ampola-powerdose-s-p-r-15ml","title":"Piur London - Ampola PowerDose S.P.R. (15ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThe Ampola PowerDose S.P.R. is a single-dose treatment from the S.P.R. Home Care range. Its own label reads \"S.P.R. (Sensorial Porosity Reconstruction)\" and \"Reconstruction in its ultimate strength\", with a side band naming its own technology, \"Maximum Reconstruction, Peptide Charge P4\", distinct from the AcerolaForce technology named on the Shampoo, Conditioner and Mask Home Care labels of the same range.\u003c\/p\u003e\u003ch3\u003eKey actives\u003c\/h3\u003e\u003cp\u003eThe front label confirms the product name and the Peptide Charge P4 technology name, but no ingredients panel is visible in the product photography reviewed for this file, and no back label or commercial sell sheet entry was found for this SKU. This file does not list specific actives for the ampoule; see divergencias for what is and is not confirmed.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, on a wash day, for anyone following the S.P.R. Home Care routine at home.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWash with S.P.R. Shampoo Home Care and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply the full ampoule to clean, damp lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 3 minutes and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not follow with conditioner or mask: the ampoule stands in for both on the day it is used.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not use more than one ampoule per wash.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to dry or unwashed hair.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not follow it with conditioner or mask on the day it is used.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770208921,"sku":"PIUR-SPR-HC-AMPOLA-15ML","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-HC-AMPOLA-15ML.webp?v=1790863608"},{"product_id":"piur-london-hydraluxe-shampoo-1000ml","title":"Piur London - Hydraluxe Shampoo (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAcacia Senegal (Gum Arabic) Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003efilm-forming biopolymer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium PCA\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs Step 1 of the full Hydraluxe protocol, immediately after Prime D-Tox and before Moisture Infusion (Step 2), on hair that reads dry, porous or dull and needs hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to wet hair and scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage gently for 3 to 5 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 2, Moisture Infusion.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not treat as a general clarifying shampoo outside the routine: its role is preparing the fibre for the hydration steps that follow.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770339993,"sku":"PIUR-HYD-PRO-SHAMPOO-1000ML","price":105.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1790863613"},{"product_id":"piur-london-hydraluxe-moisture-infusion-1000ml","title":"Piur London - Hydraluxe Moisture Infusion (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBehentrimonium Methosulfate and Dicetyldimonium Chloride\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ecationic conditioning matrix\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Oil\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ePersea Gratissima (Avocado) Oil, Elaeis Guineensis (Palm) Oil, lipid-rich base\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTocopheryl Acetate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eVitamin E\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs Step 2 of the full Hydraluxe protocol, immediately after Hydraluxe Shampoo and before the Balm (Step 3), on lengths and ends that feel dry, coated or unable to hold moisture between visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp lengths and ends, off the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 10 to 15 minutes. A gentle heat source may be used if the protocol calls for it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 3, Hydraluxe Balm.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply to lengths and ends only, off the scalp.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not use in place of Prime D-Tox when the hair carries heavy mineral build-up: that imbalance needs Step 0 first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--spec\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770405529,"sku":"PIUR-HYD-PRO-INFUSION-1000ML","price":105.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1790863614"},{"product_id":"piur-london-prime-d-tox-500ml","title":"Piur London - Hydraluxe Prime D-Tox (500ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFucus Vesiculosus (Bladderwrack) Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eZingiber Officinale (Ginger) Root Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Gluconate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003echelating agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 5 to 10 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eRinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770438297,"sku":"PIUR-HYD-PRO-DTOX-500ML","price":46.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1790863615"},{"product_id":"piur-london-hydraluxe-balm-300g","title":"Piur London - Hydraluxe Balm (300g)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Balm is Step 3, the Sealing Phase, of the Hydraluxe hydration protocol. Its GlossFrame Shield System is a lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity, leaving hair sleek, soft and luminous.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eEthylhexyl Methoxycinnamate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eUV filter\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSimmondsia Chinensis (Jojoba) Seed Oil\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ePrunus Amygdalus Dulcis (Sweet Almond) Oil, Helianthus Annuus (Sunflower) Seed Oil, lipid film\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Rice Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the final step of the full Hydraluxe protocol, after the joint rinse of Steps 0 to 2, or on its own as a leave-in for lengths and ends that need frizz control, shine and heat or UV protection before styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp or dry hair, concentrating on lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eFinish as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to the scalp; lengths and ends only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply a light amount: this step is never rinsed out, and a heavy hand is what turns the hydration underneath it into weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770569369,"sku":"PIUR-HYD-PRO-BALM-300G","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-BALM-300G.webp?v=1790863619"},{"product_id":"piur-london-hydraluxe-shampoo-home-care-250ml","title":"Piur London - Hydraluxe Shampoo Home Care (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Shampoo Home Care is a gentle cleanser infused with Amazonian tucuma oil. It runs on the TucumaVault technology, the same technology carried across the whole Hydraluxe Home Care range, and it helps to deliver continuous hydration without weight while protecting the hair's internal structure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Fruit Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii and Eucheuma Spinosum Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLonicera (Honeysuckle) Flower Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of every wash, for anyone maintaining a Hydraluxe routine at home between salon visits, or for dry, frizz-prone hair in general.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWet the hair and apply to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770602137,"sku":"PIUR-HYD-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-SHAMPOO-250ML.webp?v=1790863620"},{"product_id":"piur-london-hydraluxe-conditioner-home-care-250ml","title":"Piur London - Hydraluxe Conditioner Home Care (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Conditioner Home Care is a daily sealing treatment infused with Amazonian tucuma oil. It runs on the TucumaVault technology and helps to create a barrier against frizz while maintaining the hair's natural movement and flexibility.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Fruit Juice and Coconut Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eButyrospermum Parkii (Shea Butter)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMarine algae extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLonicera (Honeysuckle) Flower Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the daily sealing step after the shampoo, at every wash, for anyone maintaining a Hydraluxe routine at home between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to damp lengths and ends after shampooing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770667673,"sku":"PIUR-HYD-HC-COND-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-COND-250ML.webp?v=1790863622"},{"product_id":"piur-london-hydraluxe-mask-home-care-200g","title":"Piur London - Hydraluxe Mask Home Care (200g)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Mask Home Care is an intensive weekly treatment infused with Amazonian tucuma oil. It runs on the TucumaVault technology, under the Moisture Equilibrium banner, and helps to restore deep moisture and long-lasting shine while supporting the hair's structure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCocos Nucifera (Coconut) Fruit Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eButyrospermum Parkii (Shea Butter)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eMarine algae extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLonicera (Honeysuckle) Flower Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, on clean, damp hair, for anyone maintaining a Hydraluxe routine at home who needs more than the daily shampoo and conditioner give it.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to clean, damp lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 10 to 15 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770765977,"sku":"PIUR-HYD-HC-MASK-200G","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-MASK-200G.webp?v=1790863626"},{"product_id":"piur-london-ampola-powerdose-hydraluxe-15ml","title":"Piur London - Ampola PowerDose Hydraluxe (15ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThe Ampola PowerDose Hydraluxe is a single-dose treatment from the Hydraluxe Home Care range. Its own label reads \"Hydration in its purest form\", with a side band naming it \"Moisture PowerDose\".\u003c\/p\u003e\u003ch3\u003eKey actives\u003c\/h3\u003e\u003cp\u003eThe front label confirms the product name, the claim and the Moisture PowerDose name, but no ingredients panel is visible in the product photography reviewed for this file, and no back label or commercial sell sheet entry was found for this SKU. This file does not list specific actives for the ampoule; see divergencias for what is and is not confirmed.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, on a wash day, for anyone following the Hydraluxe Home Care routine at home.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWash with Hydraluxe Shampoo Home Care and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply the full ampoule to clean, damp lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 3 minutes and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not follow with conditioner or mask: the ampoule stands in for both on the day it is used.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not use more than one ampoule per wash.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to dry or unwashed hair.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not follow it with conditioner or mask on the day it is used.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770798745,"sku":"PIUR-HYD-HC-AMPOLA-15ML","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-HC-AMPOLA-15ML.webp?v=1790863626"},{"product_id":"piur-london-gold-ritual-shampoo-250ml","title":"Piur London - Gold Ritual Shampoo (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eGold Ritual Shampoo is a nutritive, gentle cleanser infused with Pistachio Oil. It runs on the LipidHoney technology, the same technology shared with the Conditioner and Mask in the Gold Ritual Home Care range, offering deep nourishment and radiant shine while protecting the hair's internal structure. The range's fourth product, the Power Dose ampoule, carries its own distinct technology, named Lipid PowerDose on its label.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePistacia Vera (Pistachio) Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTheobroma Cacao (Cocoa) Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePolymnia Sonchifolia (Yacon) Root Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of every wash, for anyone following the Gold Ritual nourishment routine at home.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWet the hair and apply to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770897049,"sku":"PIUR-GLD-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-GLD-HC-SHAMPOO-250ML.webp?v=1790863628"},{"product_id":"piur-london-gold-ritual-conditioner-250ml","title":"Piur London - Gold Ritual Conditioner (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eGold Ritual Conditioner is a daily sealing treatment infused with Cocoa Butter. It runs on the same LipidHoney technology shared with the Shampoo and Mask in the Gold Ritual Home Care range, creating a luminous barrier that retains nutrients and shine while keeping softness and elasticity natural. The range's fourth product, the Power Dose ampoule, carries its own distinct technology, named Lipid PowerDose on its label.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTheobroma Cacao (Cocoa) Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePistacia Vera (Pistachio) Seed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePolymnia Sonchifolia (Yacon) Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThese are carried on a cationic conditioning base.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eStraight after Gold Ritual Shampoo, on every wash, as the daily sealing step of the routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to damp hair after shampooing, focusing on the lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 2 to 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598770995353,"sku":"PIUR-GLD-HC-COND-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-GLD-HC-COND-250ML.webp?v=1790863633"},{"product_id":"piur-london-gold-ritual-mask-200g","title":"Piur London - Gold Ritual Mask (200g)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eGold Ritual Mask is a nutritive intensive treatment infused with Pistachio Oil. It carries the LipidHoney technology, under the platform name Lipid Preservation, restoring deep nourishment and long-lasting shine while helping to rebuild the hair's structure and elasticity.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eButyrospermum Parkii (Shea Butter)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePistacia Vera (Pistachio) Seed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePolymnia Sonchifolia (Yacon)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThese are carried on a cationic conditioning base.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, as the intensive step of the Gold Ritual routine, before the conditioner, which still closes the wash that day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eAfter shampooing, apply to damp hair, lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 10 to 15 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly, then follow with the conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598771028121,"sku":"PIUR-GLD-HC-MASK-200G","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-GLD-HC-MASK-200G.webp?v=1790863632"},{"product_id":"piur-london-ampola-powerdose-gold-ritual-15ml","title":"Piur London - Ampola PowerDose Gold Ritual (15ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThe Ampola PowerDose Gold Ritual is a single-dose treatment from the Gold Ritual Home Care range. Its own label reads \"GOLD RITUAL\" and \"Nourishment in its finest ritual\", with a side band naming its own technology, \"Lipid PowerDose\", distinct from the LipidHoney technology named on the Shampoo, Conditioner and Mask labels of the same range.\u003c\/p\u003e\u003ch3\u003eKey actives\u003c\/h3\u003e\u003cp\u003eThe front label confirms the product name and the Lipid PowerDose technology name, but no ingredients panel is visible in the product photography reviewed for this file, and no back label or commercial sell sheet entry was found for this SKU. This file does not list specific actives for the ampoule; see divergencias for what is and is not confirmed.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eOnce a week, on a wash day, for anyone following the Gold Ritual Home Care routine at home.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eWash with Gold Ritual Shampoo and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply the full ampoule to clean, damp lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 3 minutes and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eDo not follow with conditioner or mask: the ampoule stands in for both on the day it is used.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not use more than one ampoule per wash.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not apply to dry or unwashed hair.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not follow it with conditioner or mask on the day it is used.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598771093657,"sku":"PIUR-GLD-HC-AMPOLA-15ML","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-GLD-HC-AMPOLA-15ML.webp?v=1790863638"},{"product_id":"piur-london-4d-defence-leave-in-250ml","title":"Piur London - 4D Defence Leave-in (250ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003e4D Defence is a lightweight leave-in spray infused with Mediterranean Carob and Golden Linseed, built on the Omni Shield Complex technology. It is designed to protect against heat, humidity, friction and environmental aggressors while keeping the hair light, and the label states it is suitable for all hair types. It is a complement to any home hair routine, not a product exclusive to the Sensorial Repair line.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003ePolysilicone-29\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eLinseed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Quinoa\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCarob Seed Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eThe formula also carries a soy protein.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eDaily, on damp hair after washing, whatever Piur London home care line was just used, and especially after a professional smoothing, straightening or reconstruction service: the label states it helps preserve salon results.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eSpray 2 to 3 times on damp hair, from the lengths to the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eComb through.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eBlow-dry or air-dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eUse daily after washing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598781841561,"sku":"PIUR-FIN-HC-4DEFENCE-250ML","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-FIN-HC-4DEFENCE-250ML.webp?v=1790864016"},{"product_id":"piur-london-stabilizer-500ml","title":"Piur London - Stabilizer (500ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eStabilizer is a standalone technical safety product in the Sensorial Repair line, not a step of a fixed protocol: it stabilises and protects the hair fibre during alkaline chemical processes. It runs on the 5-Moment Protection System, built around three named technologies on the label: Seaplex® for botanical peptide molecular repair, Filcortex® to reinforce the internal structure, and Osmotic Shield® to protect the fibre during chemical stress.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSeaplex®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ebotanical peptide molecular repair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFilcortex®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ereinforces internal structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eOsmotic Shield®\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003eprotects during chemical stress\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eGlycerin and Trehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectants\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eHydrolyzed Rice Bran Protein and Hydrolyzed Soy Protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eBefore, during and after bleaching, colouring or straightening services, on any section going through alkaline chemistry.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eSpray 2 to 3 times through mid-lengths and ends, section by section.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eGently massage to distribute.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only: this product does not go home with the client.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eApply to mid-lengths and ends only; keep it off the scalp.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes and skin; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eEnsure adequate ventilation when using it.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Piur","offers":[{"title":"Default Title","offer_id":67598790426777,"sku":"PIUR-SPR-PRO-STABILIZER-500ML","price":103.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-SPR-PRO-STABILIZER-500ML.webp?v=1790864383"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/collections\/Piur_London.png?v=1790947749","url":"https:\/\/anydaydirect.com\/collections\/piur.oembed?page=2","provider":"anydaydirect","version":"1.0","type":"link"}