{"product_id":"lavi-btx-expert-platinum-blond-300g","title":"Lavi - BTX Expert Platinum Blond 300g","description":"\u003cp\u003eThe LAVI BTX EXPERT Platinum Blond was developed to restore, smooth, and protect blonde and bleached hair while maintaining its perfect tone. Enriched with Argan, Olive, and Macadamia oils, it deeply nourishes and repairs the hair fiber, enhancing softness and shine.\u003c\/p\u003e\u003cp\u003eIts exclusive anti-yellow technology neutralizes unwanted warm tones, preserving the cool platinum reflection and keeping hair vibrant, silky, and luminous.\u003cbr\u003eDesigned for professional use, Platinum Blond offers a powerful hair transformation with long-lasting smoothness and color protection — all without compromising the natural beauty of blonde hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cspan\u003e 1. Wash the hair thoroughly with a deep cleansing shampoo to remove impurities and open the cuticles.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan\u003e 2. Towel-dry to remove excess moisture, leaving the hair slightly damp.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan\u003e 3. Apply the LAVI BTX EXPERT treatment evenly from roots to ends, using a brush or comb to ensure full distribution.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan\u003e 4. Leave on for 15 to 20 minutes, depending on the hair type and the desired level of smoothness or treatment intensity.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan\u003e 5. Rinse thoroughly with water to remove the product.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan\u003e 6. Finish as desired — you may blow-dry and flat iron for a smoother, longer-lasting result, or style naturally for a softer finish.\u003c\/span\u003e\u003c\/div\u003e","brand":"Lavi","offers":[{"title":"Default Title","offer_id":67750852919449,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/Platinum_Blond_Shopify.png?v=1792512144","url":"https:\/\/anydaydirect.com\/products\/lavi-btx-expert-platinum-blond-300g","provider":"anydaydirect","version":"1.0","type":"link"}