{"product_id":"piur-london-hydraluxe-shampoo-1000ml","title":"Piur London - Hydraluxe Shampoo (1000ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eBetaine\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003esugar beet derived amino acid, osmolyte\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eTrehalose\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eAcacia Senegal (Gum Arabic) Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003efilm-forming biopolymer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium PCA\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003ehumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"wt-pl-explainer__note\"\u003eContains Sodium Laureth Sulfate: this is not a sulphate free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs Step 1 of the full Hydraluxe protocol, immediately after Prime D-Tox and before Moisture Infusion (Step 2), on hair that reads dry, porous or dull and needs hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply to wet hair and scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eMassage gently for 3 to 5 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 2, Moisture Infusion.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDo not treat as a general clarifying shampoo outside the routine: its role is preparing the fibre for the hydration steps that follow.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"anydaydirect","offers":[{"title":"Default Title","offer_id":67598770339993,"sku":null,"price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1790863613","url":"https:\/\/anydaydirect.com\/products\/piur-london-hydraluxe-shampoo-1000ml","provider":"anydaydirect","version":"1.0","type":"link"}