{"product_id":"piur-london-prime-d-tox-500ml","title":"Piur London - Prime D-Tox (500ml)","description":"\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--actives\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eKey actives, as on the label\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__actives\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eKappaphycus Alvarezii Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eFucus Vesiculosus (Bladderwrack) Extract\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003emarine algae\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\u003cspan class=\"wt-pl-explainer__active-name\"\u003eZingiber Officinale (Ginger) Root Extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__active\"\u003e\n\u003cspan class=\"wt-pl-explainer__active-name\"\u003eSodium Gluconate\u003c\/span\u003e\u003cspan class=\"wt-pl-explainer__active-text\"\u003echelating agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--when\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhen to use it\u003c\/h3\u003e\n\u003cp class=\"wt-pl-explainer__when-text\"\u003eAs the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--howto\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"wt-pl-explainer__steps\"\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eApply evenly to damp hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eLeave for 5 to 10 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__step\"\u003e\u003cspan class=\"wt-pl-explainer__step-text\"\u003eProceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\u003cdiv class=\"wt-pl-explainer__panel wt-pl-explainer__panel--caution\"\u003e\n\u003ch3 class=\"wt-pl-explainer__title\"\u003eWhat not to do\u003c\/h3\u003e\n\u003cul class=\"wt-pl-explainer__caution-list\" role=\"list\"\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eProfessional use only.\u003c\/li\u003e\n\u003cli class=\"wt-pl-explainer__caution-item\"\u003eRinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"anydaydirect","offers":[{"title":"Default Title","offer_id":67598770438297,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4032\/6809\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1790863615","url":"https:\/\/anydaydirect.com\/products\/piur-london-prime-d-tox-500ml","provider":"anydaydirect","version":"1.0","type":"link"}